Cartwright & Co — White-Glove Relocation — Référence de design web et prompt

# CARTWRIGHT & CO — WHITE-GLOVE RELOCATION LANDING PAGE

## AESTHETIC IDENTITY

BUILD A COMPLETE, MULTI-SECTION MARKETING LANDING PAGE FOR A PREMIUM, CRAFT-LED RELOCATION & LOGISTICS COMPANY CALLED **CARTWRIGHT & CO**. THE NAMED AESTHETIC IS **"WARM ARTISAN LOGISTICS"** — A SOFT, CONFIDENT, EDITORIAL TAKE ON A MOVING BRAND THAT FEELS LIKE A BOUTIQUE HOSPITALITY COMPANY RATHER THAN A FREIGHT WAREHOUSE. THE MOOD IS REASSURING, TACTILE, AND HUMAN: TERRACOTTA WARMTH, CREAM PAPER, GENEROUS WHITESPACE, ROUNDED GEOMETRY, AND ONE SHARP SERIF ACCENT WORD PER HEADLINE. EVERYTHING SHOULD READ AS "YOUR BELONGINGS ARE IN CAREFUL HANDS."

## COLOR SYSTEM

- PRIMARY BRAND / ACCENT — TERRACOTTA CLAY `#D9603B` (USED FOR CTAS, SERIF ACCENT WORDS, ICONS, COUNTERS, HOVER FILLS).
- INK / NEAR-BLACK — `#211C18` (HEADINGS, DARK SECTIONS, BODY TEXT).
- CREAM PAPER BACKGROUND — `#FAF4EC` (PAGE BASE).
- WARM OFF-WHITE PANEL — `#FFFDFA` (CARDS, FORM PANELS).